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  1. NYX Professional Makeup (/ n ɪ k s /) is an American cosmetics company that is a subsidiary of L'Oréal. The company was founded in Los Angeles by Toni Ko in 1999. It was named after Nyx , the Greek goddess of the night. [1]

  2. NYX Professional Makeup embraces diversity and beauty with cruelty-free and vegan makeup products and no retouched pictures! We always want to be the brightest part of your day.

  3. Feb 24, 2016 · NYX Cosmetics is one drugstore makeup brand that's been a staple for anyone obsessed with beauty—and on a budget—for years. Both beauty bloggers and professional makeup artists rave about the...

  4. WELCOME TO OUR FIERCE COMMUNITY. A fierce community of independent spirits, we believe in unstoppable self-expression. Together we empower every proud makeup junkie to live, dream, and experiment at full volume.

  5. Color powerhouse brand NYX Cosmetics went from small trade shows to Top Shelf go-to. Here's how they built a brand by listening to their fans.

  6. beautymatter.com › articles › timeline-the-story-of-nyx| BeautyMatter

    Apr 11, 2018 · Founded by Toni Ko at age 25, NYX helped fill the void of on-trend, professional-quality products at drugstore pricing. NYX was named after the Greek goddess of the night. Toni received the seed money from her entreprenurial mother who owned a small designer fragrance and cosmetic retail business.

  7. Shop the best cruelty-free & affordable professional makeup at NYX Professional Makeup. For epic performance & high color payoff, try our pro makeup products at affordable prices.