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Learn how to sell your products on RedMart, the leading online grocer in Singapore, powered by Lazada, the e-commerce platform in Southeast Asia. Find out the benefits, requirements, and steps to sign up as a RedMart seller on Lazada.
- Founding
- Founders
- Expansion and Growth
- Lazada-Redmart Merger
RedMart was set up when co-founder Roger Egan III realised that there was no up-to-date online supermarket in Singapore. While grocery e-shopping is not new in the country, having been pioneered by Cold Storage in 1997, it has been dormant in the past decade. Roger Egan III worked together with Vikram Rupani, who he met while pursuing an MBA in Ent...
Roger Egan III
Roger Egan III is one of the co-founders of RedMart. As of August 2019, he is the Group Head of Supermarket at Lazada Group.At 10 years old he showed his enterprising potential when he hired other children to shovel snow off his neighbours’ driveways. Initially, he did not consider entrepreneurship as a career path and had set his sights on investment banking or consulting. Roger graduated from the University of Pennsylvania with a Bachelor's degree in Economics. He spent more than a year as...
Vikram Rupani
Vikram Rupani is one of the co-founders of Redmart. As of August 2019, he is the President of Lazada SG (Alibaba Group). Vikram studied at Mallya Aditi International School before moving on to The Armand Hammer United World College. He graduated with a summa cum laude from Babson College with a Bachelor's degree in Business Management, Finance and Economics. Upon graduation, he joined JP Morgan for two years as an Investment Banking Analyst based in New York. He was ranked as the top corporat...
Rajesh Lingappa
Rajesh Lingappa is one of the co-founders of RedMart. As of August 2019, he is the Chief Technology Officer (CTO) of RedMart. Rajesh graduated from Karnatak University with a BE in Electronics and Communications and then graduated from the National University of Singapore (NUS) with a Masters in Technology, Software Engineering. Before joining RedMart, he was working at Bubble Motion for 3 years and 6 months, first as a Director of Engineering and then as Chief Architect.Roger Egan III reache...
Growth in Singapore
In 2013, RedMart moved to a 12,000 sq ft warehouse to house their products. The new fulfilment centre included a cool room for fresh produce. RedMart's revenue increased from USD15,000 in January 2012 to USD 250,000 in January 2013.In the same year, they received funding from East Ventures after the announcement of their new fulfilment centre. In June 2015, RedMart officially expanded into meal delivery with 'Homemade by RedMart'. The service was launched in stealth mode in January 2015, ship...
Overseas expansion
In 2014, RedMart announced its expansion into India with the opening of a new development centre in Bangalore. The new centre is said to be the “analytics hub for data-oriented decision-making". In an official statement, RedMart revealed that this centre will optimize their business processes through new technologies. In 2015, RedMart announced its plans to expand to Jakarta, Bangkok, Hong Kong, Kuala Lumpur, Ho Chi Minh City, Manila and Taipei. At the time, Hong Kong was flagged as their nex...
RedMart's losses increased from US$9.43 million to US$29.4 million for the 2014 financial year. In 2015, RedMart reported an operating loss of US$21 million. Additionally, RedMart also reported US$126 million in total liabilities but attributed it to preference shares it gave out to investors. Meanwhile, revenue has been climbing since 2013, from U...
Jan 31, 2019 · SINGAPORE - Alibaba-backed Lazada will be integrating homegrown e-grocer RedMart onto its platform on March 15, as part of the group's plan to accelerate the growth of its supermarket business...
Jan 20, 2016 · SINGAPORE - Small businesses keen to jump on the e-commerce bandwagon now have one more platform to tap on, with the launch of online grocer RedMart's new marketplace on Friday (July 24).
May 18, 2021 · Compare delivery fees and minimum spend for free delivery of online groceries from RedMart, NTUC FairPrice On, Cold Storage, Sheng Siong, Giant and Amazon Fresh. Find out which is the cheapest and most convenient option for your needs.
Online supermarket RedMart, owned by Lazada, has seen its revenue and customer base grow during the pandemic, but faces challenges from global logistics and competition. It has expanded its product range, warehouse capacity and private label offerings to stay relevant and resilient.
