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Daily Vanity is a Singapore-based beauty magazine. Beauty tips, reviews & news for the Singapore readers. Find many beauty discounts & promotions here too!
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Oct:At a date at TWG, sharing tea (actual tea, not Gen-Z-speak for “drama”) and tete-a-tete, Keith asked Kristen what kind of website she would build, if she could. Having been writing about beauty for years, Kristen had always felt that there was a lack in quality beauty content in Singapore – one with hyperlocal content (addressing Singapore’s cl...
Feb: The “dream” publication, dailyvanity.com (we later changed our url to dailyvanity.sg), was live, and put up articles every day. Apr: Within less than two months, Daily Vanity’s social media had grown to more than 1,000 organically, which showed that our distinct and refreshing content resonated with beauty enthusiasts. Keith and Kristen also h...
Jul: Daily Vanity continued to see strong progress until a crisis tripped it in its track: one month after Keith and Kristen got married, Kristen was diagnosed with Stage 3.5 cancer and had to go through several rounds of intensive chemotherapy immediately. Each treatment required her to be hospitalised for a week to receive chemotherapy 24/7. As t...
Jan: Keith finally decided to quit his job to focus on Daily Vanity full time. He worked from his study and received no salary, with his attention put into turning Daily Vanity into a sustainable business. Feb: Daily Vanity signed its first two clients: a premium beauty service provider and a high-end luxury retailer. May: Following a good return-o...
Jan: With the growth that Daily Vanity experienced, we started sourcing for an office space to facilitate expansion and eventually moved into a 332-sqft office in City Hall. Apr: Kristen was invited to be one of the judges at the Guardian Health & Beauty Award, an acknowledgement to Daily Vanity’s public status as a beauty expert. Dec: We started c...
Jan: From just two full-timers in Jan 2016, the Daily Vanity team increased to a size of eight in less than 12 months. Aug: We held our first live-streaming video on Facebook and were among the first local publications to do so. The event saw amazing engagement from our followers (1,400+ comments 5,500+ views). The experience helped to team interac...
Jan: The Daily Vanity team had expanded to 12 people. This, and the growing need to produce better quality video, meant that Daily Vanity needed a larger space to accommodate the growth. We moved into a 3,000-sqft space in Henderson. This was more than nine times larger than our first (previous) office in City Hall. Dec: A well-oiled machine that c...
Jun: This was the fifth year Daily Vanity had run its annual beauty survey. With more insights included year on year, the survey was regarded by many media agencies and tertiary institutions as a strong source of credible information to understand the beauty landscape in Singapore. The survey data was heavily used by top beauty brands for planning ...
Feb: Daily Vanity was named the Fastest Growing Online Beauty Magazine in Singapore at the Global Brands Magazine Awards 2019, awarded based scrutiny and objective study by an independent research agency. Apr: Daily Vanity wasone of four finalists for The Drum Online Media Awards 2020 for Best Lifestyle/Leisure News Site. The Drum was a global medi...
Jan: Setup digital presence in Malaysia and Daily Vanity was named the Best Online Beauty Magazine in SingaporeAward by Global Brands Magazine 2020, awarded based on scrutiny and objective study by an independent research agency.
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Back for the sixth year running, we present to you Daily Vanity Beauty Awards 2023! Find out which are the best beauty products in Singapore chosen from more than 300 products spanning across the skincare, makeup, hair care, and body care categories, as voted by our judges and more than 400 readers.
