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  1. Goop Founder and CEO, Gwyneth Paltrow.

  2. goop is a website and online shop that offers clean beauty, timeless fashion, wellness, and more. Browse the latest arrivals, editors' picks, and products we love, or get inspired by the stories and tips from goop's experts and community.

  3. Gwyneth's Pick. Quick Shop. goop Beauty Lift + Depuff Eye Masks. $125.00/ $112.00 with subscription. Made with highly active, ultrahydrating ingredients, this daily treatment delivers firming, brightening, moisture-boosting, wrinkle-smoothing benefits to wake up your eyes—and refresh your whole look. Quick Shop.

  4. Goop is a wellness and lifestyle brand and company founded by the American actress Gwyneth Paltrow. It was launched in September 2008 as a weekly e-mail newsletter providing new age advice, such as "police your thoughts" and "eliminate white foods", and the slogan "Nourish the Inner Aspect". [2]

  5. May 26, 2021 · How the Hollywood star created her alternative lifestyle business that thrives through COVID-19 and faces an IPO. Learn about her journey, challenges, successes and controversies with Goop.

  6. Sep 30, 2023 · Gwyneth Paltrow Looks Back at 15 Years of Goop and More: ‘Dont Put Me on Truth Serum.’ The actress and entrepreneur knows she and her company are cultural lightning rods. Credit...

  7. Learn about Gwyneth Paltrow's career, family, and activism on her official website. Discover her cookbooks, goop brand, and wellness summit.