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Apr 4, 2022 · Learn what marketing collateral is and why it's important for your brand. Discover the essential and good-to-have assets, from logo and website to case study and testimonial, with examples and tips.
Mar 6, 2024 · Learn how to use digital and physical assets to communicate your message, products or services and achieve your marketing goals. Explore 12 types of marketing collateral with examples and best practices from Digital Silk.
- Marketing Director
- 21 sec
- Nikola Maluckovic
In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools.
Learn what marketing collateral is, why it matters, and how to use it for different stages of the customer journey. Explore various types of print and digital collateral, such as brochures, flyers, emails, and more.
Apr 11, 2023 · Learn what marketing collateral is and how to create effective assets for your business. Explore examples of digital and print collateral, and get tips for identifying goals, researching audience, and reinforcing brand identity.
- Consider the following factors to choose a collateral type for a marketing campaign: Campaign goals Target audience demographics and habits Campaig...
- Your measurement strategy will vary according to collateral type. Although you can typically track the success of online marketing collateral using...
- Some types of marketing collateral need to be updated more frequently than others. For example, your company’s logo is considered marketing collate...
Sep 25, 2019 · Learn what marketing collateral is, why it is important, and how to create and use it effectively. Explore different types of marketing collateral, such as brochures, presentations, web content, and more, with examples and tips.
Feb 10, 2022 · Marketing collateral helps you attract your target audience and increase brand awareness by forging a connection between you and your customer, simplifying your sales efforts and making them more effective. How to Create Successful Marketing Collateral
