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Discover creatively tailored suits and shirts for men, along with shoes, ties, bowties, pocket squares, and lapel pins for all your styling needs.
- Stores
TAMPINES 1 10 Tampines Central 1, #02-12, Singapore 529536...
- All Products
Benjamin Barker Tailors 8; Blue Label Casual Shirts 46; Blue...
- Collection
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- Sale
Shirt Bundles 30% Off for Any White Label Shirts White Label...
- Stories
Benjamin Barker has landed in Malaysia with the opening of...
- Events
Mandala Club, Singapore 12 – 7pm By Appointment & RSVP Only...
- Benjamin Barker Yacht Club (BBYC)
A modern-day gentlemen’s outfitter. Weaving the art of...
- Formal
A modern-day gentlemen’s outfitter. Weaving the art of...
- Stores
Stretch your dollar further.2 Full Suits + 1 Shirt or 1 Chino*for only $599(U.P. $1,494) Suit (bundle) up now.
Men Suits. A modern-day gentlemen’s outfitter. Weaving the art of living into the fabric of life. Experience the #BenjaminBarker lifestyle today. Subscribe to our mailing list below and we'll keep you in the loop about our latest sales and promotions.
Discover creatively tailored suits and shirts for men, along with shoes, ties, bowties, pocket squares, and lapel pins for all your styling needs.
- Origins
- Brand History
- Brand & Store Concept
- Product Lines
The name ‘Benjamin Barker’ was inspired by a sermon that founder, Nelson Yap, had attended. The sermon was about the state of living in the Benjamin Generation — likened to a generation of grace.‘Benjamin’ was also a biblical name that means ‘son of the south’. This was a reflection of Nelson’s time spent in Australia. The name ‘Barker’ was inspire...
Initial start-up
Nelson Yap had faced large inertia during the initial phase of the Benjamin Barker brand. To finance the first Marina Square outlet in 2009, his mother had to remortgage the house for a S$100,000 loan. Nelson had to negotiate the store’s rent with the mall’s leasing department which led to over 10 discussions. In 2011, Suntec City Convention Centre underwent major renovations. During this period, foot traffic at the mall decreased by more than half the usual amount. The renovation cost Benjam...
Growth in Singapore
Throughout the years, Benjamin Barker has amassed up to 10 store outlets in both downtown and suburban areas of Singapore. In 2019, the label mentioned the opening of an additional store at the recently renovated Funan mall.As of 2019, the brand has more than 70 employees and brings in an estimated figure of S$10 million in annual revenue.
Labour shortage
In an interview with a local radio station, 89.3FM, the company’s Chief Operating Officer, Damien Tan mentioned that the public perception of sales roles in the retail industry remains negative. Benjamin Barker participated in a study by Enterprise Singapore and Workforce Singapore (WSG) to redefine employee job scopes and to increase job attraction and retention.To improve employee service quality, the company invested in one-on-one coaching sessions for each service staff. Benjamin Barker u...
Logo
The brand’s logo was designed by the design firm, &Larry. The 2 overlapping letter “B”s denote the versatility of the brand. It highlights the brand’s ability to combine modern and traditional style aspects through creative visuals, fabrics and colour themes. The logotype design aimed to emulate a sense of boldness and confidence, complementing the logo.
Store design
Benjamin Barker stores are decorated with various keepsakes and knick-knacks — from vinyl record players to typewriters. These design details were meant to give each store a unique personality with a nostalgic and vintage atmosphere. To enhance customer experience, the stores have automated scent dispensers filled with customized fragrances. The brand has delved into lifestyle concept spaces with its 3-level flagship store at Cathay Cineleisure Orchard. The space is made up of the Benjamin Ba...
Benjamin Barker offers a wide range of men’s shirts, suits and accessories. The label focuses on classic designs with high-quality workmanship. Each shirt is inspired by European design but completed with Japanese cutting techniques to better suit the Asian build.Nelson Yap shared that the Benjamin Barker team had “toured Japan, tore their suits an...
Sep 10, 2023 · Step inside and you’ll be greeted by a curated selection of suits, shirts, shoes, and accessories. Whether you’re looking for a timeless suit for a special occasion, a sharp shirt for the office, or just some casual weekend wear, Benjamin Barker has something for everyone.
Jan 7, 2021 · Shop the Benjamin Barker collection of mens suits, shirts, casuals, shoes and accessories - a one-stop retail destination to complete the look of the distinguished connoisseur. 2 Handy Rd, The Cathay, Singapore.
