Shell plc
Search results
WARC’s latest global projections show that the ad industry is on track for its best performance in six years, aside from the exceptional post-Covid rebound in 2021.
WARC provides insight, intelligence, evidence, expertise, case studies, benchmarks and guidance to help marketers navigate any challenge with confidence.
Adspend Database. Our annual advertising expenditure data cover major media and ad formats in 96 markets across six regions. Access takeaway Excel tables of global, regional and country-level adspend data. Alternatively, build your own adspend tables by time period, market, medium and currency.
By 2026, global ad spend is projected to hit $1.23 trillion - an 80% increase from pre-pandemic levels in 2019. Decades of expertise: Our analysis is built on over 40 years of data, drawing from WARC’s proprietary surveys and revenue data from 65 of the world’s largest media owners.
Building belief: What it takes to instill a culture of creative effectiveness. Our latest white paper, created in collaboration with WARC and the ANA, is designed to help brands fully tap into the potential of creativity in advertising.
WARC Asian Strategy Report: Staying relevant amidst changing tides. The WARC Asian Strategy Report features insights and themes from the winners of the 2022 WARC Awards for Asian Strategy, an annual case study competition showcasing the best strategic thinking from the region’s marketing industry.
Further growth, of 12.5% and 8.3%, is forecast for 2022 and 2023 respectively, and the market is on course to top a value of $1trn in 2025. E-commerce is set to lead growth to 2023. By the end of the forecast period, retail media is expected to be worth $137bn – double its 2020 take.
