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Learn how the adidas logos evolved from a track and field shoe to a global sports brand. Explore the meanings and uses of the 3-Stripes, the Trefoil, the Equipment logo and more.
The Adidas logo as we know it today is an iconic image featuring three stripes (in varying sizes) atop a sans-serif wordmark. Adidas logo history: Adidas logos through the years. There have been a number of Adidas symbols over the years. Some consider the original Adidas logo to be the Dassler shoe company emblem first introduced in 1924.
Jan 30, 2023 · Adidas' first logo was created by the company's founders, Adolf "Adi" Dassler and Rudolf “Rudi” Dassler. The logo, which features a bird carrying a sneaker, was inspired by the Dassler family crest, symbolizing the challenges that athletes face and conquer.
The Adidas standard logo is said to symbolize a mountain, which is purposefully designed to symbolize upcoming goals and challenges that lie ahead. The three-bar logo enjoyed widespread commercial success, and the logo is still the standard Adidas logo across most of the brand’s apparel today.
1 day ago · Adidas launched its first logo in 1924. It was a shield designed to convey the power and authority of the company in its track shoe-making business. The name of the company owner Dassler had his name carved at the top of the shield. Another feature of the logo was a bird-like symbol, carrying a sneaker.
Apr 12, 2024 · Learn about the evolution and meaning of the Adidas logo, from its origins as a shoe factory to its global sports brand. See the different versions of the logo, from the clover leaf to the three stripes, and download PNG files.
Jan 21, 2024 · The Adidas logo has come a long way since its humble beginnings in a small laundry room in Germany. From the original design featuring the Dassler name and a bird wearing a boot to the modern, stylised version we see today, the Adidas logo has become an instantly recognisable global symbol.