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The halo effect is a cognitive bias which can prevent someone from forming an image of a person, a product or a brand based on the sum of all objective circumstances at hand. The term was coined by Edward Thorndike.
Oct 24, 2022 · The halo effect is a type of cognitive bias in which our overall impression of a person influences how we feel and think about their character. Essentially, your overall impression of a person ("He is nice!") impacts your evaluations of that person's specific traits ("He is also smart!").
Sep 7, 2023 · The halo effect refers to the cognitive bias where positive attributes or qualities in one aspect of a person (such as physical attractiveness) influence the perception of their other traits (such as intelligence or kindness), even without evidence supporting those assumptions.
The halo effect is a cognitive bias that occurs when an initial positive judgment about a person unconsciously colors the perception of the individual as a whole.
Dec 2, 2022 · The halo effect is a form of cognitive bias —a heuristic (or mental shortcut) that causes us to make snap judgments. In other words, the halo effect leads us to consider only one aspect of a person or a product in order to form a general opinion.
The halo effect is a cognitive bias that occurs when an initial positive judgment about a person unconsciously colors the perception of the individual as a whole.
Oct 8, 2021 · The Halo effect is a well-established cognitive bias that was first discovered in the early 20th century when psychologist Edward Thorndike conducted a survey of industrial workers.
