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This article describes INSINC, a project that manages peak demand by incentivizing commuters to travel off-peak. It uses random (rafle-like) rewards, social influence (commuters are compared to their friends), and personalized offers to manage peak demand.
Singapore has been experimenting with an adaptive platform based on the public Mass Rapid Transit (MRT) rail network. The platform is known as INSINC, which stands for “Incentives for Singapore Commuters”, and is provided as an online cloud service at www.INSINC.sg.
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This article describes INSINC, a project that manages peak demand by incentivizing commuters to travel off-peak. It uses random (raffle-like) rewards, social influence (commuters are compared to their friends), and personalized offers to manage peak demand.
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A game is viewed as “an activity that is voluntary and enjoyable, and governed by rules”. Gamification incorporates elements of game play into an interactive system without having a fully fledged game as the end product. Gamification can be defined as the “use of game design elements in non-game contexts”. It introduces competition and social activ...
Gamified design has been used in the health field and can dramatically transform people’s health and physical activity levels. One example from the UK is the Beat the Street initiative: in Reading, it has encouraged thousands of residents to walk and cyclefor health benefits. Another example of such programs in Australiais Healthy Active School Tra...
Gamification schemes have just been introduced in a public transport context for the first time via Singapore’s INSINC program. This aims to shift demand from peak to off-peak shoulder times in Singapore’s public transport system. The scheme manages peak-hour congestion by offering incentives for commuters to travel in off-peak periods. These incen...
Gamification is based on sound psychological and social theory and has had success in the transport field. The important questions confronting transport agencies are not if and how gamification works, but where it may be useful and how to design a successful intervention. We know most about the approach’s efficacy in schools, but less about its eff...
INSINC is a project that manages peak demand by incentivizing commuters to travel off-peak by using random (raffle-like) rewards, social influence, and personalized offers to manage peak demand. Public transit systems in several cities experience peak hour overloads.
May 16, 2016 · Gamification schemes have just been introduced in a public transport context for the first time via Singapore’s INSINC program. This aims to shift demand from peak to off-peak shoulder times in...
