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Aug 9, 2023 · Local Services Ads calculates your ad ranking based on your proximity to your customers, reviews, and responsiveness — a website isn’t even needed. Another key difference is that unlike most...
View the list of business services eligible for a Google Screened badge. Show up on Google Search and get discovered by more clients with Local Services Ads. Make the most of your budget by...
Sep 19, 2024 · Local Service Ads focus on local searches and show your business info, reviews, and badges; Google Ads target a broader audience with various ad formats. Local Service Ads are easier to set up with templates, whereas Google Ads offer more customization but can be complex to manage.
- What Are Google Local Services Ads?
- The Difference Between Local Services Ads and PPC
- How to Know If Your Business Qualifies For Local Services Ads
- How Much Do Google Local Services Ads Cost?
- What Is Google Guarantee?
- What Is Google Screened?
- How to Manage Your Local Services Ads
- Improve Your Local Services Ads Performance
Google Local Services Ads are paid ads that help local service businesses collect leads directly through phone calls and message requests. They only appear for relevant local businesses to the person searching. And at the very top of Google’s search results. These ads can display the company’s name, reviews, ratings, city, phone number, opening hou...
You pay per lead with Local Services Ads (LSA). Unlike pay-per-click (PPC) advertising, where you pay when someone simply clickson your ad. There’s no direct keyword bidding on ads for Local Services. You can instead let Google set your bid. Or manually set your own maximum bid per lead. Another important difference is where your ads appear. PPC ad...
Currently, Local Services Ads are available for certain service categories and locations. Here are the countries where you can currently run Local Services Ads: 1. Austria 2. Belgium 3. Canada 4. France 5. Germany 6. Ireland 7. Italy 8. Spain 9. Switzerland 10. United Kingdom 11. United States And these are many of the supported service categories:...
Local Services Ads are pay-per-lead and can cost around $25 USD per lead. Costs can vary widely. Your exact LSA cost will depend on your location, industry, and competitors. For a rough estimate, check out Google’s cost tool. The great thing about Google Local Ads, though, is that you control your budget. You set your budget based on the number of ...
The Google Guarantee is a badge that appears in Local Services Ads for home service providers. It shows potential customers that Google has vetted your business. Only home service businesses that have passed Google’s screening and verification process can get a badge. Which can give customers peace of mind. This is what the Google Guarantee looks l...
Google Screened is an endorsement badge that shows that a professional service business has passed license checks. Which can help build trust with potential customers. The free screening process verifies that professional licenses are current. Both when businesses join Local Services and on an ongoing basis. The Google Screened badge covers profess...
Once approved, you’ll see your account in the “Live Accounts” section within your dashboard. But Google Service Ads don’t launch automatically. To start running ads, click on your “Account name” and then hit “Edit Profile.” Then, you’ll see a switch button that says, “Your ad is paused.” Toggle it on to launch your Local Services Ads.
Though Google Local Services Ads always show up at the top of Google’s search results, there is still limited space. Up to three Local Services Ads can appear on desktop. And two on mobile. Meaning you need to optimize your profile as much as possible to get higher rankings. Google ranks Local Services Ads by evaluating the following: 1. Your maxim...
- Know whether to have an MCC vs an individual ad account. It’s always easier to establish account structure from the outset than fixing it later. Understanding whether your brand is best suited for a manager account (MCC) versus an individual ad account comes down to the following considerations
- Target no more than 3 major markets. Each Local Services Ads profile should be viewed as a campaign. Just like you wouldn’t ask a campaign to service more than one major market, it’s unrealistic to ask a Local Services Ads to target more than three major markets.
- Avoid unnecessary disapprovals. The most common reason for LSAs to stop serving are disapprovals, and two common disapprovals are for the image to get flagged or certifications to go out of date.
- Keep your Google reviews up. Keep in mind that reviews on your regular Google Business Profile appear on your LSA profile and impact your ad ranking, but not the other way around.
Oct 1, 2024 · There are nine different types of Google Ads you can choose from: Search, Display, Shopping, Video, App, Discovery, Local Services, Performance Max, and Smart. (The Local Services Ads hub is technically separate from Google Ads, but I've included it since it's still a Google-specific advertising option.)
Mar 7, 2023 · After starting with home services, Local Services Ads is now available for more than 70 types of service area and storefront businesses. Those include five newly added categories: education, people care, pet care, wellness and health care.
