Search results
- Dictionarypersona/pəˈsəʊnə/
noun
- 1. the aspect of someone's character that is presented to or perceived by others: "her public persona has been sold to millions of women as the ideal"
Powered by Oxford Dictionaries
A persona is a profile of a product’s typical customer, based on market research and experience. Learn about different types of personas, why they are important, and how to create them for your product.
Aug 27, 2024 · A persona is a detailed, semi-fictional representation of your target customer based on data and research. Learn how to create a persona, why you need one, and the best tools to use.
- Olivia Deng
What are Personas? Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas helps the designer to understand users’ needs, experiences, behaviors and goals. Show video transcript.
Personas are fictional characters, which you create based upon your research to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas will help you understand your users’ needs, experiences, behaviors and goals. Creating personas can help you step out of yourself.
- What are personas and why do they matter? A persona is a profile. A character sketch. An approximation of a segment of your product users or target market.
- Four main types of personas. There are four main types of personas that we’ll cover here—two in more detail than the rest: buyer personas (aka: marketing personas), user personas (aka: design personas), proto-personas, and persona spectrums.
- When and how to use personas. No matter what kind of personas you’re building, your most important job is to ensure that your personas accurately represent your users needs and goals—especially in the context of the product or features you’re looking to improve.
- Tips for how to get the most out of your personas. There are four common pitfalls when designers or design teams use personas. It’s important to acknowledge these pitfalls, but also to emphasize that these are problems that occur when personas are implemented incorrectly—and that you can avoid them quite easily!
Persona is the particular type of character that a person seems to have, which is often different from their real or private character. Learn more about the meaning, pronunciation, and usage of persona with examples and synonyms.
A persona is a fictional character created to represent a user type in user-centered design and marketing. Learn about the history, benefits, features, and criticism of personas in this Wikipedia article.
