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  1. Sign in. to continue to Google Analytics. Email or phone. Forgot email? Not your computer? Use a private browsing window to sign in. Learn more about using Guest mode. Create account....

    • Analytics

      Official Google Analytics Help Center where you can find...

    • Google Analytics

      Google Analytics gives you the tools you need to better...

  2. Learn how to sign in to your Analytics account from google.com/analytics or from your Google Ads account. Find out how to troubleshoot sign-in issues and switch to Google Analytics 4.

    • Create A New Google Analytics 4 Property
    • Add A Data Stream
    • Set Up Data Collection For Websites
    • Next Steps
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    You need the Editor roleto add properties to a Google Analytics account. If you created this account, you automatically have the Editor role. To create a property: 1. Are you continuing from "Create an Analytics account", above? If so, skip to step 2. Otherwise, in Admin, click Create, then select Property. 2. Enter a name for the property (e.g. "M...

    Are you continuing from "Create a property", above? If so, skip to step 2. Otherwise,
    Click iOS app, Android app, or Web.

    To begin seeing data in your new Google Analytics 4 property, you'll need to do one of the following:

    After you have set up data collection, complete additional configurations to get more useful data out of Analytics. Review the checklist to learn which configurations are right for you to collect more data, filter unwanted data, and power advertising.

    Learn how to create a Google Analytics 4 property, add a data stream, and get your Google Analytics code for your website or app. Follow the steps to configure your account, property, and data collection settings.

  3. Discover a collection of custom solutions and templates for Google Analytics to enhance your data analysis and reporting.

  4. Official Google Analytics Help Center where you can find tips and tutorials on using Google Analytics and other answers to frequently asked questions.

  5. Google Analytics helps you understand your customers across devices and platforms, and improve your marketing ROI. Learn how to get started, see the benefits and features, and integrate with other Google tools.

  6. Learn how to access and use the Google Analytics demo account, which contains two Google Analytics 4 properties with real data from the Google Merchandise Store and Flood-It! The demo account is a great way to experiment with Google Analytics features and reports.