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Learn about the origin and meaning of the WWF logo, a symbol of conservation and environmental protection. Find out how to use the logo correctly in different contexts and media, and download templates and assets.
Learn about the history, meaning and usage of the WWF global logo, featuring the black-and-white panda icon and the initials WWF. Find out how to apply the logo to different formats and media, and what elements to include with it.
- 1961
- 1961 – 1970
- 1970 – 1986
- 1986 – 2000
- GeneratedCaptionsTabForHeroSec
In the initial version, a panda is drawn. The style is schematic; the contour, like the animal, is already in the process of extinction, so it was hastily sketched on paper while it was still visible. The cute panda is taken in a circle as if surrounded by care.
In the same year, designers presented the second version of the logo. They enlarged the image, gave it detail, and removed the circle.
In 1970, the name of the organization was changed: “for nature” was added to the “World Wildlife Fund.” In connection with this, the logo was revised. The panda has sad eyes, looking directly at the surroundings. The animal’s claws were removed to emphasize helplessness and defenselessness.
The animal is depicted standing on all fours, and the abbreviation of the charitable fund – “WWF” – is placed under the drawing. The eyes are not visible: the artists left only the characteristic black spots.
Learn about the origin, evolution, and significance of the WWF logo, featuring a panda inspired by a real animal named Chi-Chi. Discover the organization's goals, projects, and achievements in protecting nature and wildlife worldwide.
- 29 April 1961
- wwf.panda.org
- Gland, Vaud, Switzerland
Global logo. Today our global logo looks like this. It has four elements – the panda icon, our initials WWF and the copyright and trademark logos. All these elements are locked up together and shouldn’t be separated. The panda icon and our initials are internationally registered and trademarks.
WWF's giant panda logo originated from a panda named Chi Chi that had been transferred from Beijing Zoo to London Zoo in 1958, three years before WWF was established.
WWF is the world's leading conservation organization, working in nearly 100 countries to protect wildlife and nature. Learn about its history, values, experts, goals and the meaning of its panda logo.
Learn how to use the WWF logo, colour palette, typography and other brand assets to communicate our mission and values. Download the guidelines and files for WWF staff and partners.
