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Our origins began in Singapore in 2005, with our co-founders selling pre-loved apparel as BonitoChico. As the business grew, co-founder, Rachel Lim, recognized that she was often misrepresented by the styles and outfits marketed to her.
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- Background
- Co-Founder of Love, Bonito
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Family
Rachel Lim was born on 21 May 1987 to parents who worked as a shipbroker and a secretary. She is the second-born of three children with two brothers, Benaiah and Sam.Rachel started her business by selling her pre-loved clothes to generate income for her family, as her father lost his job due to the 1997 Asian financial crisis.
Personal life
Rachel Lim is married to Leonard Lee, an interior designer. They tied the knot in 2016 at a seaside wedding in Uluwatu, Bali after dating for three years.At the time of writing (September 2020), Rachel is currently expecting her first child due in December 2020.
Education
Rachel Lim is an alumnus of Meridian Junior College. After which, she was an undergraduate student at Nanyang Technological University (NTU) where she was bonded to the Ministry of Education (MOE) on a teaching scholarship. However, she dropped out eight months before the end of her studies to pursue developing Love, Bonito full-time as the brand had started to gain momentum.In an interview with CNBC, she elaborated on this particular decision:
Rachel started Love, Bonito (then called BonitoChico) as an online business in 2006 with her friends, Viola and Velda Tan. Ever since re-branding the business in 2010, Rachel is Love, Bonito's chief brand officer. In an interview with Channel News Asia, Rachel shared the message that she wanted to imbue in women through her brand, saying: Over the ...
Besides heading the operations for Love, Bonito, Rachel Lim has also participated as a guest speaker at both local and international events.Most recently in December 2019, she appeared as a guest speaker at a TEDx Talks event held at Ngee Ann Polytechnic, where she spoke about what success meant to her: Rachel has also spoken at workshops and event...
Feb 5, 2021 · Before it burgeoned into the regional chain it is today, Love, Bonito was BonitoChico, a blog where Rachel, as well as co-founders Viola Tan and Velda Tan, sold pre-loved clothes for some extra...
Rachel Lim is the co-founder of homegrown, multi-million dollar fashion label, Love, Bonito. Lim launched her first apparel business with friends Viola and Velda Tan in 2005, which took the form of a second-hand clothing blog shop called BonitoChico.
Apr 20, 2017 · At the tender age of 18, Velda – together with her sister Viola Tan and best friend Rachel Lim – set up a blogshop called BonitoChico. The three teenagers started off by selling preloved goods, or specifically, clothes they didn’t want anymore.
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Mar 9, 2023 · At only 19, Rachel Lim co-founded the online fashion platform ‘BonitoChico’ in 2005 in Singapore. The business saw a rebrand in 2010, swapping BonitoChico with a name now widely recognised across Southeast Asia: Love, Bonito.
Co-founder of Love, Bonito. The plan to continuously learn and unlearn never ends. I continue to adapt to the role of being a mum while juggling work, family and self, as well as focusing my time and energy on what’s important and building mental resilience.
