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   niche

   /niːʃ/

   noun

   • 1. a comfortable or suitable position in life or employment: "he is now a partner at a leading law firm and feels he has found his niche" Similar ideal positioncallingvocationmétierplacefunctionjobslotopportunity
   • 2. a specialized segment of the market for a particular kind of product or service: "he believes he has found a niche in the market"
   • ▪ a role taken by a particular type of organism within its community: "the niche left vacant by the disappearance of wolves"
   • 3. a shallow recess, especially one in a wall to display a statue or other ornament: "each niche held a shepherdess in Dresden china" Similar recessalcovenookcrannyslotslithollowbaycavitycubbyholepigeonholeopeningaperturemihrab

   adjective

   • 1. denoting products, services, or interests that appeal to a small, specialized section of the population: "other companies in this space had to adapt to being niche players"

   verb

   • 1. place (something) in a niche or recess: "these elements were niched within the shadowy reaches"

   Word Origin early 17th century (in niche (sense 3 of the noun)): from French, literally ‘recess’, from nicher ‘make a nest’, based on Latin nidus ‘nest’.

   Scrabble Points: 10

   • N

     1

   • I

     1

   • C

     3

   • H

     4

   • E

     1

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