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  1. Apr 4, 2022 · Learn what marketing collateral is and why it's important for your brand. Discover the essential and good-to-have assets, from logo and website to case study and testimonial, with examples and tips.

  2. Mar 6, 2024 · Learn how to use digital and physical assets to communicate your message, products or services and achieve your marketing goals. Explore 12 types of marketing collateral with examples and best practices from Digital Silk.

    • Marketing Director
    • 21 sec
    • Nikola Maluckovic
  3. Sep 25, 2019 · Learn what marketing collateral is, why it is important, and how to create and use it effectively. Explore different types of marketing collateral, such as brochures, presentations, web content, and more, with examples and tips.

    • Blog Posts. Blog posts are one of the most popular marketing collateral used among businesses of all sizes. From attracting your target audience to converting them into potential customers, blog posts can be used at any stage of the sales funnel.
    • Landing Pages. As the name suggests, a landing page is a standalone page that a person lands on after clicking an advertisement or a link from a search engine result page.
    • Ebooks. Are you looking for a tool to educate and inform your prospects? ebooks can help you do this while positioning you as an expert in your industry.
    • Infographics. If you are looking for marketing collateral to boost your content marketing efforts, infographics can be one of the best to consider. A survey by HubSpot shows, Infographics are the fourth most popular type of content marketing.
    • Nate Holmes
    • Blog posts. Perhaps the most popular form of marketing collateral, blog articles are an excellent way to attract new prospects and support your existing clients.
    • Brand magazines. Organizations typically use brand magazines in two different ways: to share information about their products and services, or to support their audience through content marketing.
    • Brochures. Brochures are pamphlets that typically contain information about a company and its products or services. They range from simple and inexpensive booklets to high-gloss, high-design materials.
    • Direct mail. The use of direct mail, or communications sent via postal mail, has been around since ancient Egyptian times. Yet, it still has a place today.
  4. Mar 24, 2023 · Learn what marketing collateral is, why it matters, and how to create different types of collateral for your marketing goals. Discover the four key practices to optimize, personalize, measure, and democratize your collateral with Turtl.

  5. Learn what marketing collateral is, why it matters, and how to use it for different stages of the customer journey. Explore various types of print and digital collateral, such as brochures, flyers, emails, and more.