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  1. Tarte Cosmetics is an American cosmetics company headquartered in New York City. It was founded by Maureen Kelly in 1999; her first product was a cheek stain that was used the following year for the cover of Self magazine. Also in 2000, Tarte Cosmetics debuted its first order at Henri Bendel.

  2. Welcome to tarte™. Female-founded, cruelty-free & vegan-friendly. Formulas infused with good-for-you ingredients & kindness.

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  3. Our Story. It all started with a series of observations: eCommerce merchandising and marketing innovation is what generates the revenue, yet most operations are spending 80% of their budgets simply maintaining current infrastructure. The pace of eCommerce accelerates daily, yet most operations are scrambling only to stand still.

  4. #1 concealer brand & home of best-selling Shape Tape™ concealer. Shop our makeup featuring cruelty-free, vegan formulas & clinically proven ingredients.

  5. Mar 20, 2017 · In 2000, tarte cosmetics was born out of Maureen’s one bedroom apartment in New York City --a cruelty-free line of easy-to-use, life-tested beauty products that use healthy, naturally-derived ingredients to deliver real results to the everyday woman. tarte is the pioneer of high-performance naturals™ & also appeals to makeup ...

  6. Maureen Kelly chats with Mika Brzezinski about how she started Tarte from her one-bedroom apartment and turned it into one of the fastest growing cosmetics companies in the U.S.

  7. Mar 6, 2023 · In the “How I Get It Done” column, we talk to successful women about managing their careers and their lives. Here, Maureen Kelly, founder of the makeup brand Tarte, discusses prioritizing family, balance, and pushing herself out of her comfort zone.