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  1. GWYNETHS PICKS. A peek inside GP’s shopping cart. SHOP NOW. NEW BEAUTY OBSESSIONS. What goops beauty editors can’t get enough of this month. SHOP NOW. G. LABEL BY GOOP. Luxury-grade investment pieces at direct-to-consumer prices.

  2. Goop Founder and CEO, Gwyneth Paltrow.

  3. G. Label by goopThe Signature Cardigan. $595.00. Combines a classic silhouette with our now-iconic puff sleeve. Shop all GP's Picks at goop.com. Discover the latest in beauty, wellness, fashion and more. Get free shipping on orders over $75.

  4. Goop is a wellness and lifestyle brand and company founded by the American actress Gwyneth Paltrow. It was launched in September 2008 as a weekly e-mail newsletter providing new age advice, such as "police your thoughts" and "eliminate white foods", and the slogan "Nourish the Inner Aspect". [2]

  5. May 26, 2021 · Goop grew gradually at first as Gwyneth Paltrow established her healthy living credentials through cookbooks and detox programs. Now it's grown steadily into a multinational powerhouse.

  6. Sep 30, 2023 · Gwyneth Paltrow Looks Back at 15 Years of Goop and More: ‘Dont Put Me on Truth Serum.’ The actress and entrepreneur knows she and her company are cultural lightning rods. Credit...

  7. Apr 24, 2024 · Gwyneth Paltrow kicked off her 11th In Goop Health Summit April 19 to 21 at the upscale Park Hyatt Aviara Resort Golf Club & Spa in Carlsbad, where a Miraval Life in Balance Spa Aviara was ...