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Eugène Schueller was a French chemist and entrepreneur who founded L'Oréal, the world's leading cosmetics company. He also supported a fascist group called La Cagoule and had a wealthy heiress daughter, Liliane Bettencourt.
Learn about the life and achievements of Eugène Schueller, who revolutionized the beauty industry with his scientific insights and innovative products. Discover how he created the first safe hair dye, launched Dop and Ambre Solaire, and built a global company on a bedrock of quality and safety.
Sep 7, 2017 · Learn how the cosmetics tycoon built his empire with a synthetic hair dye and aligned himself with the far-right Cagoule group and the German occupiers during World War II.
Learn how Eugène Schueller, a young chemist, founded L'Oréal in 1909 with one of the first hair dyes. Discover how he laid the DNA of the Group: research and innovation in the service of Beauty.
Eugène Schueller (1881-1957) est un chimiste et un entrepreneur français, créateur du groupe L'Oréal en 1909. Il a été pionnier de la publicité moderne, engagé dans la politique d'extrême droite et proche de Vichy pendant l'Occupation.
- Seconde Guerre mondiale
Chimiste, Entrepreneur, Fondateur de L’Oréal. Il devance les attentes des consommateurs et crée la première coloration inoffensive pour cheveux. Né à Paris de parents pâtissiers alsaciens, Eugène Schueller intègre l’Institut de Chimie Appliquée en 1900.
Eugène Paul Louis Schueller (Paris, March 20, 1881 - Aug. 23, 1957), the French chemist and entrepreneur who invented L'Oréal hair dye, and founded the company. Photo taken in his kitchen, then transformed into a laboratory, 1907.
