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Global Hotel Alliance brings together a unique collection of independent hospitality brands for GHA DISCOVERY, a multi-brand loyalty programme leveraging a shared technology platform.
Unique expertise of international brands with decades of experience in fine hospitality, strengthened by Oracle, the hotel industry’s leading technology company that offers the most sophisticated multi-brand CRS and CRM platforms on the market.
We became a founder member of Global Hotel Alliance in 2004 to provide us with a platform for further growth. The alliance enables us to maintain our cherished independence as a collection of very individual hotels, yet at the same time compete with the major international players.
Global Hotel Alliance, the world’s largest alliance of independent hotel brands, is expanding its award-winning loyalty programme, GHA DISCOVERY, to unique vacation homes through a new partnership with Plum Guide.
Each quarter the CEOs of all member brands meet virtually to review the commercial contribution of the Alliance to their businesses, debate new initiatives for developing the GHA DISCOVERY loyalty programme and share insights into ways in which member brands of Global Hotel Alliance can work closely together to create mutual successes.
Board of Directors. Representing the shareholders of Global Hotel Alliance, the board of directors plays a key role in shaping the future of the alliance.
Jun 7, 2022 · Global Hotel Alliance (GHA) has achieved just that, bringing together more than 800 hotels across 40 brands in 100 countries to collaborate in powerful ways.
We're happy to answer. Call us +971 4 421 4287. Global Hotel Alliance. Jumeirah Business Center 5, 21st floor, Office 2103 - 2108. Cluster W, Jumeirah Lake Towers, PO Box 487771 Dubai, United Arab Emirates.
Consisting of the shareholder members and selected other member brands, the purpose of the Alliance Strategy Board is to discuss and recommend the strategic direction of Global Hotel Alliance for its member brands.
Representing the shareholders of Global Hotel Alliance, the board of directors plays a key role in shaping the future of the alliance. It is a vital component of the efficient corporate governance structure, determining the long-term strategy of the alliance and ensuring its successful implementation by the senior executive team.
