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Harry Igor Ansoff (Russian: Игорь Ансов; 12 December 1918 – 14 July 2002) was a Russian American applied mathematician and business manager. [1] He is known as one of the fathers of strategic management.
The Ansoff matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future business growth. [1] It is named after Russian American Igor Ansoff, an applied mathematician and business manager, who created the concept.
What is the Ansoff Matrix? The Ansoff Matrix, often called the Product/Market Expansion Grid, is a two-by-two framework used by management teams and the analyst community to help plan and evaluate growth initiatives. In particular, the tool helps stakeholders conceptualize the level of risk associated with different growth strategies.
Jan 1, 2016 · Learn about the life and work of H. Igor Ansoff, the author of the first book on corporate strategy and the leader of the strategic planning school. Discover his concepts, tools and vision for strategic management, stakeholder theory and systemic approaches.
- Alain Charles Martinet
- alain-charles.martinet@univ-lyon3.fr
Apr 4, 2018 · Learn about Igor Ansoff, the mathematician and business manager who developed the Ansoff Matrix and is considered the father of Strategic Management. Find out his background, achievements, awards and legacy in this comprehensive biography.
Jul 18, 2008 · Igor Ansoff (1918-2002) was the father of modern strategic thinking. When Gary Hamel referred to the origins of corporate strategy he paid Ansoff an indirect compliment: “Strategy didn't start...
May 10, 2024 · Learn how to use the Ansoff Matrix, a framework developed by Igor Ansoff, to evaluate different growth strategies based on products and markets. Explore the four quadrants of the matrix, their advantages and challenges, and practical examples for each strategy.
