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Kevin Lane Keller is a professor of marketing at Dartmouth College and a co-author of Marketing Management. He is known for his expertise in brand management and his books on the topic.
Kevin Lane Keller is the E. B. Osborn Professor of Marketing and the Senior Associate Dean for Marketing and Communications at the Tuck School of Business at Dartmouth College.
Kevin Lane Keller is a marketing expert and professor at Dartmouth College. He has published extensively on branding, brand equity, and integrated marketing communications, and has advised many leading brands.
Kevin Lane Keller is the E. B. Osborn Professor of Marketing and Senior Associate Dean for Marketing and Communications at the Tuck School of Business at Dartmouth College. Professor Keller has an AB degree in math and economics from Cornell, an MBA from Carnegie-Mellon, and a PhD in marketing from Duke. At Dartmouth, he teaches MBA courses on ...
Kevin Lane Keller is a professor of marketing at Dartmouth College and a leading expert on branding and brand management. He has published numerous books, articles, and citations on these topics, as well as on customer-based brand equity, brand extensions, and integrated marketing communications.
Learn about Kevin Lane Keller, the E. B. Osborn Professor of Marketing and Senior Associate Dean for Marketing and Communications at Dartmouth College. He is a renowned scholar and consultant on branding and marketing strategies, and the co-author of two best-selling textbooks.
Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Keller’s impressive academic resume inclu...
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