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Oct 1, 2021 · President Matt O’toole shares how Reebok is stepping into its full potential following the brand’s separation from Adidas.
Matt O'Toole is an American actor who appeared in films such as Wyatt Earp and Up in the Air, and TV shows such as CSI and The Chronicles of Paine. He also voiced characters in video games and animated series.
YearTitleRole2012Detective Lasky2012Reggie2011Brenden Brady2009Truth Never LiesJohnMar 31, 2021 · Reebok president Matt O'Toole talks about the brand's growth potential, strategic alternatives, and resilience amid the pandemic and social unrest. He also discusses the opportunities and benefits of being an independent company and the importance of iconic products and retro styles.
A 25-year veteran of the sports apparel and equipment industry, Matt O’Toole is the Global Head of the Reebok brand. In his role, Matt is responsible for Reebok’s strategy, product, marketing and business around the world.
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- Can You Give Us A Sneak Peek of Some of The Innovations?
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- What Early Influences Shaped You Into Becoming A Business Leader?
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Yes. I would say the one product that we’re most excited about is a shoe called Floatride that we’re debuting in March at specialty running stores. It’s a product that we’ve been working on for some time. [It has] a unique construction that includes proprietary foam that we created with a company in the UK. We really feel like we’re onto something,...
If you think about in the '80s, Reebok's relevancy really came from group fitness and what was happening in studios for women, particularly aerobics. This is about us really needing to get back to some more tribal community-based fitness, where we feel like we're not just working our body out, but we're communing. For us, CrossFit was the perfect p...
One thing that I've found crazy helpful is starting every meeting asking: “If we have a successful meeting, what are we going to accomplish?” And we write that down. If we really get clear on what we need to accomplish in the next 30 minutes and the decisions we have to make, I find we just crush it.
I grew up in Chicago, not too far from Wrigley Field, with four siblings. My older brother and I were serial entrepreneurs of very small measure. We started with regular stuff like cutting grass and snow blowing. Then we saw this trend where people were doing singing telegrams, so we started this thing called Balloon Brothers—we would deliver ballo...
Learn how Matt O'Toole, president of Reebok, led the brand's refocus on fitness, invested in employee wellness, and created a new shoe with game-changing foam technology. Read his career advice and insights on the activewear market and trends.
Jul 16, 2018 · Reebok President Matt O’Toole Explains Why Fitness Is the Future. By Jennie Bell. Men's (L) and women's Reebok Speed TR looks. CREDIT: Reebok. Though now in its 60th year — and with global...
Apr 19, 2021 · “We want Reebok to go back to what it was,” explains Matt O’Toole, Reebok’s president. “Reebok has always been a brand that lived at the intersection of sport and style. With adidas we ...
