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Professional quality affordable makeup and skincare products. Clean beauty at its best. Vegan, cruelty free and leaping bunny certified at drugstore prices.
Shop e.l.f. Cosmetics for the best face makeup essentials for a flawless finish every time. Affordable, cruelty-free beauty at drugstore prices.
Learn why e.l.f Cosmetics are for every eye, lip, and face. With vegan and cruelty-free products, e.l.f. prides itself on being affordable and guilt-free.
Hop on all the latest makeup trends with our e.l.f.ing amazing must-try skincare & new makeup products. e.l.f. Cosmetics stands for every eye, lip, face, and paw. We have purpose in all we do and encourage everyone to express their truest self.
Shop e.l.f. SKIN for premium skincare products at a budget-friendly price. Affordable, cruelty-free beauty at drugstore prices. Buy now!
Get the best from e.l.f. Cosmetics makeup and skincare products and give yourself a chance to #playbeautifully. Our annual list of the top best-selling makeup and skincare products is carefully curated based on fashion shows, makeup trends, and customer reviews.
Shop e.l.f. Cosmetics for our best selling makeup and beauty products! Update your makeup bag or try something new with these best selling must haves.
Who we are. At e.l.f., we believe in luxury for all – bringing high-quality, cruelty-free beauty products to everyone, everywhere. Born in 2004 as an e-comm business (elfcosmetics.com), we have grown to be a multi-channel brand with national distribution at Target, Walmart, CVS, Ulta, and our very very own e.l.f. stores!
Breathable formula doesn’t look or feel cakey. Infused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extracts. Non-comedogenic (won’t clog pores) Available in 36 shades for a wide range of skin tones. Get more luxe for less bucks—only $8!
Lip makeup is an affordable indulgence that instantly brightens your look, your outfit and your mood, so treat yourself! Shop e.l.f. Cosmetics lip makeup and products for the latest lip color shades and finishes! Choose from the best lipstick, lip gloss, lip liners and more.
