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Red Bull was derived from a similar drink called Krating Daeng which originated in Thailand and was introduced by the pharmacist Chaleo Yoovidhya. While doing business in Thailand, Austrian entrepreneur Dietrich Mateschitz purchased a can of Krating Daeng and claimed it cured his jet lag.
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The founding of Red Bull launched an exciting new product category. Dive into the company's history and milestones, from the very beginning to today.
Red Bull was founded in 1987 by Dietrich Mateschitz, who developed a new product category: energy drinks. Learn more about the company's history, achievements, employees, sales and sustainability efforts.
Jun 5, 2023 · Learn how Red Bull, a Thai-inspired energy drink, became a global phenomenon through its innovative formula, daring campaigns, and extreme sports sponsorships. Discover the origins, the science, and the cultural impact of this iconic brand.
Learn how Red Bull, the world's leading energy drink, was founded in Austria in 1984 by Dietrich Mateschitz and Chaleo Yoovidhya. Discover how Red Bull became a global phenomenon by targeting young and active consumers with its unique formula, marketing, and sponsorship.
Learn about the origins and expansion of Red Bull GmbH, an Austrian company that sells energy drinks and sponsors sports and music events worldwide. Find out how it was founded by two partners in 1984, how it modified the Thai drink Krating Daeng, and how it markets its products with sleek campaigns.
Red Bull is an energy drink brand that was founded in 1987 by Austrian entrepreneur Dietrich Mateschitz. The idea for Red Bull was inspired by a Thai energy drink called Krating Daeng, which Mateschitz discovered while on a business trip to Thailand.
