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- Dictionarybrand/brand/
noun
- 1. a type of product manufactured by a particular company under a particular name: "a new brand of soap powder" Similar
- 2. an identifying mark burned on livestock or (in former times) criminals or slaves with a branding iron: "the brand on a sheep identifies it as mine" Similar
verb
- 1. mark with a branding iron: "the seller had branded the animal with his grandfather's name" Similar
- 2. assign a brand name to.
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Learn the meaning of brand as a noun and a verb in English, with synonyms, antonyms, and related words. Find out how to use brand in different contexts, such as product, business, marketing, and animal marking.
- English (US)
BRAND meaning: 1. a type of product made by a particular...
- Brand: Korean Translation
BRAND translate: 브랜드, 상표. Learn more in the Cambridge...
- Brand: French Translation
BRAND translate: marque [feminine], marque [feminine], genre...
- Name-Brand
NAME-BRAND definition: 1. used to describe a product that...
- Brand: Russian Translation
BRAND translate: марка , разновидность , клеймить , ставить...
- Brand: Italian Translation
BRAND translate: marca, marchio, marca, tipo, marchio,...
- English (US)
- What Is A Brand?
- Understanding Brands
- Brand Marketing
- History of Brands
- How to Create A Brand
- Types of Brands
- Benefits of Brands
- Examples of Brands
- The Bottom Line
A brand is a product or a business with a distinct identity among consumers. A brand is created through design, packaging, and advertising elements that distinguish the product from its competitors. The product contributes to the company's brand equity. A successful brand adds enormous value to a company, giving it a competitive edge over others in...
A brand is a specific feature that identifies a company's products and services. This feature can be a name, slogan, logo, or design. Some common examples include the Nike swoosh, the Golden Arches, or the Maxwell House slogan "Good to the Last Drop." When you see or hear these, there's a very good chance that you'll identify the company and its pr...
Successful marketing keeps a company’s brand front and center in people’s minds, at least at the moment of decision-making. That’s why the brand is considered to be one of a company’s most valuable and important assets. It carries tremendous monetary value, affecting both the bottom line and, for public companies, shareholder value. A company can b...
The concept of branding may go as far back as 2000 B.C.E. when merchants began considering how they could sell their wares more effectively. Merchants in ancient Babylon developed sales pitches to lure in customers. Craftsmen branded or carved symbols on their merchandise to indicate their origin. Tavern owners hung attractive signs outside. The wo...
When a company seeks to define its public image, it first must determine its brand identity or how it wants to be viewed by the public. The goal is to make the brand memorable and appealing to the target consumer, whether that is hip single people, couples with small children, or affluent retirees. The company may use a design firm or logo design s...
The type of brand used depends on the entity using it. The following are some of the most common forms of brands.
Creating a brand provides numerous benefits to a corporationor an individual. A company that gets its message across can induce and evoke emotion within its customers, resulting in unique relationships. The companies rely on these customers to help draw in others. This helps companies build trust and credibility that give them a competitive edge ag...
Companies use brands to give consumers reasons to buy their products over those of their competitors. We've highlighted several examples of major brands above, but here are two more. Introduced in the 1950s, the Good Hands® Beacon and the slogan "You're in good hands®" have become synonymous with Allstate. They suggest that the company's insurance ...
When we hear the word “brand,” most of us think of a logo, slogan, or other identifiable mark. But that’s just one part of the definition. The term “brand” is actually an intangible marketing concept that helps people recognize and identify a product and, at best, reach for it instead of one of its competitors. A company’s brands are among the most...
- Will Kenton
- 1 min
Learn the origin, history, and usage of the word brand as a noun and a verb. Find synonyms, examples, related phrases, and more in this comprehensive dictionary entry.
A brand is a feature that distinguishes one seller's good or service from others. Learn about the origin, evolution and types of branding, from ancient Egypt to modern marketing.
brand (marketing), a set of words, images, and associations that represent and distinguish a product or service in the marketplace. Strong brands elicit an emotional response from consumers and add value to the products and services they represent.
Learn the various meanings and uses of the word brand, from a mark or symbol to a distinctive identity or image. Find synonyms, examples, idioms, and word history of brand.
A brand is the sum of all expressions by which an entity intends to be recognized. Learn how the term evolved from a symbol of ownership to a complex concept in branding, and why a clear definition matters.
