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Few symbols are as recognizable as the Starbucks Siren, and, like most icons, her look has adapted to the changing times. Our original logo, designed by Terry Heckler in 1971, depicted a bare-breasted figure surrounded by our name (then “Starbucks Coffee, Tea, and Spices”).
Sep 19, 2023 · This article will tackle the Starbucks logo’s history, meaning, evolution, and hidden details to explore why the unique twin-tailed siren has become one of the most famous logos today.
Logo. The Siren is our muse, the face of our brand. Her image and our strong wordmark are our most recognizable brand assets. The preferred approach is to use the Siren logo by itself, unlocked from the wordmark.
Jan 13, 2023 · Starbucks legendary logo design is the brainchild of Terry Heckler, who poured over old marine books until he came up with a logo based on an old 16th-century Norse woodcut: a two-tailed mermaid. The iconic Starbucks logo design is one of the world’s most memorable emblems and has garnered prestigious design awards for its futuristic design ...
Mar 1, 2023 · Starbucks logo in 1987: the arrival of the “Starbucks green” Starbucks underwent a significant rebranding effort during this period and updated its logo. The new logo still featured the siren, but she was now dressed and more conservatively depicted, with her nudity covered by her hair .
